Front view of BRAVIA 8 with screenshot of blue water droplets
BRAVIA 8 | XR Processor | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)



Aesthetic slimness, blends in beautifully

The perfect centrepiece for your living space with slim styling that harmonises in any environment, lifelike pictures and atmospheric sound.

BRAVIA 8 (65inch TV design) /





Grab the handle to turn the TV

Seamlessly blends into your wall

Becomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.

Vibration finish. Harmonises with your home.

Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.

Multi-purpose stand fits your style

Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

Clutter-free from every angle

No unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.


Pure black OLED, bright and beautiful

Brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.

Over 8 million self-lit pixels, intense brightness and contrast

The pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.

Every scene brighter with brilliant colour and contrast

More colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.

Over a billion vivid, real-world colours

See the world’s colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Clear pictures. Refined and upscaled to 4K.

Your favourite films, enhanced and enriched with extra detail. XR Clear Image uses a custom database of textures to intelligently convert any content to near 4K quality, whatever the source.

Even fast-moving action stays clear and blur-free

All the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.

Unmatched realism with XR Processor™

Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Learn about XR Processor™

Beautiful colours from any angle

Watching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.

Bring cinematic pictures home

Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.

See our calibrated modes

Screen speaker, always cinematic

Bring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.

Sound from the screen, precisely matching action

Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.

Crystal clear voice. Precise dialogue.

No more muffled voices. Our new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.

Home Entertainment

With BRAVIA Theatre, home becomes cinema

Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.

All-round cinematic, go beyond conventional virtual surround sound

It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

Sound precisely matches what's on screen

Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.

Crystal clear voice. Precise dialogue.

No more muffled voices. Our new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Control your BRAVIA Theatre effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Single view, simultaneous sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.


Entertainment you love. With help from Google.

Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.


Love entertainment. Love the planet.

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.


Game time. Be invincible.

BRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®5 console for absolute immersion.

Aesthetic slimness, blends in beautifully

Our slim and chic OLED TV is designed with Harmonic Presence to blend harmoniously with your living space, the perfect centrepiece in any room. Aesthetic beauty is perfectly matched with bright Pure black OLED pictures  and cinematic screen sound for unforgettable entertainment.


Starting at (NZD inc. GST)
  • BRAVIA 8


    139 cm (55")
  • BRAVIA 8


    164 cm (65")
  • BRAVIA 8


    195 cm (77")