TVs

XR Processor™ — experience pictures and sound the same way you do in real life

For picture and sound you can almost feel – XR Processor™

With our XR Processor™, BRAVIA TVs analyse the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture – like the main character in a movie. They also know that sound should come from above you when it’s a jet aircraft and recreate that sound in your living room. The result is your favourite content recreated in a way that’s so real you can feel it.⁰

Unmatched realism with XR Processor™

Powered for precision. Our XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Diagram illustrating Sony XR Processor's cross-analysis of picture elements like colour, clarity, and motion for enhanced visuals.

How the XR Processor™ works

Conventional AI can only detect and analyse picture elements like colour, contrast and clarity individually. This means that the picture element is enhanced to only a certain level. But the way we perceive the world is based on all kinds of information coming from our eyes and ears to our brain. Working in the same way, XR Processor™ cross-analyses hundreds of thousands of elements at once. One of these elements is the focal point – which can detect where humans tend to focus the most. By cross-analysing each picture element including focal point, it generates depth information and adjusts each part to give the picture the most depth and reality.⁰

What is the focal point?

The focal point is where you tend to focus in a picture, where your eyes are naturally drawn to within the scene. TVs with XR Processor™ recognise that focal point and enhance that part of the image, just as our eyes do in the real world. So, there’s more depth to the player with the football or the main character, and scoreboards become easier to see.⁰

Sony XR Processor highlighting a rider on horseback as the focal point in a scene.

(1) Focal point (2) Not focal point

Football player highlighted as the focal point during a match, enhanced by Sony XR Processor.

What is depth mapping?

BRAVIA TVs are modelled on human cognitive perception to enhance depth and texture for unprecedented immersive experiences at home. Powered by cross-analysis, the depth map is analysed and generated by Cognitive Intelligence. Foreground depth is enhanced and the background adjusted so the entire image looks more real and natural.⁰

Illustration of depth mapping with a sunflower field, showing how layers of the image are analyzed and adjusted to enhance depth and realism on BRAVIA TVs.

Creating a more realistic, immersive soundscape, just like you hear in real life⁰

A singer performing on screen with sound waves illustrated, demonstrating BRAVIA TV's advanced sound positioning.

Sound positioned to bring you into the action

With advanced sound processing that mimics the human ear by pinpointing where sound is coming from and placing it in the right spot on screen. BRAVIA TVs put you at the heart of the scene.

Split-screen showing a person on a sofa watching a wall-mounted TV. Left image illustrates blue sound waves from a conventional TV, while the right shows enhanced blue sound waves from a TV with 3D surround upscaling.

A virtual sound experience with extra dimensions

Delivering sound in horizontal and vertical directions, BRAVIA TVs provide a real multi-dimensional experience. They analyse and upconvert audio to simulate 5.1.2ch surround sound, creating a true 3D soundscape.