Front view of A95L Series BRAVIA TV on stand, fitted with BRAVIA CAM
A95L | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A95L Series

A95L Series

Incomparable colours. Phenomenally vibrant.

See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.

Screenshot showing multicoloured nebulae in orange, yellow, blue and green

Extending colour volume for our widest ever palette

Millions of individual, self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.

Split screen showing two candle-shaped cones of colour, a smaller one on the left and a larger one on the right with the enhanced colours and textures of XR Triluminos Max
More vivid colours and realistic textures at all brightness levels than conventional TV

Pure blacks. Absolute brightness. Supreme contrast.

Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.
Graphic showing angled images of the heat diffusion sheet, high luminance panel and temperature distribution mapping on the left, and an angled image of a BRAVIA screen full of colour on the right
[1] Heat diffusion sheet 
[2] High luminance panel 
[3] Temperature distribution mapping

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.0
Split screen of cat's head with right side showing the extra detail after XR 4K Upscaling

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Split screen of news bulletin with right side showing how XR Clear Image improves clarity
Noise is reduced, making broadcast and online videos much clearer and easier to view
Split screen of bird in flight with right side showing how XR Clear Image reduces blur in fast-moving wings
Blur is minimised so action stays smooth

Intelligent motion processing for smooth, fast-moving action

XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Image of woman on skateboard at skate park

Beautiful colours.
Any angle.

Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.
Two angled screenshots of flowers in a field with right image showing the enhanced colours of QD-OLED

Less glare. Less reflection. That's immersion.

Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.
Two wall-mounted BRAVIA TVs with right image showing how QD-OLED reduces glare and reflection

Studio quality entertainment, just as the creator intended

Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.012
Man working in a studio on a production edit

Watch Netflix in studio quality, automatically optimised

Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.012
Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV

Optimising pictures for all your favourites

With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
Screenshot showing logo of BRAVIA CORE


Every picture optimised,
wherever you're sitting

BRAVIA CAM™ detects the distance between you and your TV, then adjusts brightness for picture quality that's optimised to your position in the room.0
Split screen graphic showing a person watching TV from afar and a person watching from up close