Explore the Mirrorless Range
Discover the Alpha Difference
Unlimited choice, amazing potential
Enjoy unprecedented choice from a broad range of superior full-frame mirrorless cameras and lenses. With a camera body and lens available for every type of photographer, the Alpha full frame mirrorless system give you limitless ways to capture every moment imaginable.
Continuous Eye AF revolutionises portraiture
Nothing fazes Sony's groundbreaking Continuous Eye AF feature. Continuous Eye AF automatically detects and focuses on the subject's eye, letting you easily snap portraits of subjects without the need for artificial posing and with complete freedom of composition. High precision and speed means dependable tracking performance for human subjects across a range of applications, from portraiture to event to news & documentary.
Superior clarity, sensitivity and response
Sony is the world's largest manufacturer of image sensors, thanks to our strong technological leadership. Sony has pioneered the use of new sensor technology, bringing to the consumer & professional camera market a range of innovations; column-parallel ADCs with Exmor Sensors, back-illuminated sensor fabrication with Exmor R, and stacked image sensors with the latest Exmor RS sensors. Thanks to tight integration with our camera design team, Sony's Full Frame sensors make the most of these technological innovations, giving you extraordinary versatility and innovative new features, and unlocking the full potential of your lenses with truly breathtaking picture quality.
No. 1 image sensor manufacturer for digital cameras and video recorders.
Based on Sony research – April 2017 to March 2018 (over 50% market share)
Full-frame, compact form
Sony full-frame mirrorless cameras pack extraordinary image quality into compact, lightweight and durable systems that can go just about anywhere.
Lightweight camera body*
Light, extra-rigid magnesium alloy strengthens and toughens the body without adding unwanted weight, ensuring your camera is convenient to take anywhere and has the durability for years of performance.
More robust lens mount*
A stronger and more rigid mount and body support the use of large, heavy lenses for super telephoto and movie shooting.
Easier, steadier handling*
Grip and shutter button are redesigned for optimal comfort and stability, even with large lenses attached over long shooting periods.
Dust and moisture resistance*
Sealing around buttons and dials, and a double-layered structure, interlocking panels and components enhance protection.
*Please refer to individual product pages for a full list of applicable features: sony.co.nz/electronics/cameras