This video introduces the features of Sony’s WF-1000X M6 wireless earphones.

A man wearing black WF-1000X M6 earbuds steps onto an escalator heading to the upper floor of an airport. The sounds of airport announcements and conversations fill the air. A caption reads “WF-1000X M6 Wireless Noise Cancelling Earbuds”.

We cut to rapid shots of travelers walking by with their luggage and an airplane flying over the airport. The sounds blend together as the man walks into a crowded area then stops. The camera zooms in on the man's face as he taps once on the left earpiece, A clime is heard, and the surrounding noise fades away. A caption reads “The Best Noise Cancelling with new processors and 8 mics”. The man smiles and begins to walk again.

The man looks at a flight information board, revealing a number of delayed flights. He taps once on the left earpiece and the transparency mode is activated, allowing him to hear an announcement that his flight has also been delayed. A caption “Ambient Sound stay connected to your surroundings” appears. The man checks his air ticket then walks away.

The scene shifts. A woman wearing white WF-1000X M6 earbuds descends a wide staircase. The area is crowded, and the sound of many people talking fills the air. People pass by with smartphones held to their ears, talking. We hear the sound of a phone call coming in. The woman taps the left earpiece twice to accept the call. The sounds and the people around her fade away as the woman says “Hello.” A caption reads “Sony’s Best-Ever Call Quality in truly wireless earbuds” as she continues walking down the stairs,on the call. 

The caption ”Sony’s Best-Ever Call Quality with AI beamforming noise reduction” appears over the footage of a man seen from behind, talking on his smartphone. The caption changes to “Sony’s Best-Ever Call Quality with bone conduction sensor” then “Strong Bluetooth® Connectivity with advanced antenna and algorithm” over profile footage of the woman talking while walking. A graphic highlights the audio being picked up precisely from the direction of her throat as she walks through the crowed street.

An over-shoulder shot of the woman tracks her as she sits at a table, holding her smartphone in her right hand as she continues her call. She then places the phone on the table, and glances at a laptop which has just lit up in front of her, and begins to speak with a smile. A caption reads “Multipoint Connection automatic device switching”.

The scene returns to the airport. The man sits at a table, placing the WF-1000X M6 case down before picking up a smartphone. A slow, elegant piano melody begins to play. The man closes his eyes, leaning back deeply in his chair. A caption reading “Premium Sound with original driver unit” appears. The man leans back in the chair as the light warms up, and moves his head slowly in the immersion of music. A caption reads “Premium Sound tuned with renowned studios” alongside logos of three studios: sterlingsound, coast mastering and Battery Studios, over the footage of a silhouette woman playing the violin, accompanied by elegant violin music.

With the caption “ 360 Reality Audo for pure music immersion”, the man’s head is enclosed in a graphical sound bubble, as he listens to his earbuds with his eyes closed.

The scene shifts. The man is now in a gym, performing a chest press while lying on a training bench, still wearing his WF-1000X M6 earbuds. 

A caption reads “Ergonomic Design tailored for a perfect fit” as we cut to a closeup shot of the man’s face.

As we follow him in profile, walking, a caption reads “Ergonomic Design all-day comfort”. 

We return to the woman, now walking in the rain, and still wearing her white WF-1000X M6 earbuds. A caption reads “Water Resistant with IPX4” as she walks in the rain among other people using umbrellas.

Back home, she leans back on her sofa, still wearing the WF-1000X M6 earbuds. A caption reads “Long Battery 24 hr with the case” appears. The woman places the earbuds into their supplied wireless charging case and closes the lid.

A caption reading “Wireless Charging freedom from cables & clutter” and “Quick Charging 5 min charge for 1 hr playback” appears over a shot of the WF-1000X M6 case sitting on a wireless charger, with an orange LED charge indicator illuminated. The light goes green, and the case is then picked up.

The video closes with the tag line ”Sound mastered. Noise cancelled” over footage of the woman walking and wearing the earbuds in white and the man walking wearing them in black. WF-1000X M6 float on a white background with the title “WF-1000X M6 WIRELESS NOISE CANCELLING EARBUDS”. The color of the earbuds gradually turns from white to black, and then the Sony animated logo concludes the video.