This video introduces the noise cancelling function of Sony’s WF-1000X M6 earphones.

A caption read “WF-1000X M6 Wireless Noise Cancelling Earbuds” as a man walks into a crowded airport. Announcements and the sounds of the crowd can be heard. The camera closes on the man’s face as he taps the earpiece in his left ear sounds and the chaos of the airport dramatically decrease. A caption reads “The Best Noise Cancelling with new processors and 8 mics”. 

The man walks through the airport and finds the flight information board. Seeing there are delayed flights on the board, he taps once on his left earbud. We hear an announcement describing a flight delay and a caption reads “Ambient Sound stay connected to your surroundings”.

He turns and walks, smiling, through the airport, under the tag line “Sound mastered. Noise cancelled.”.

The shot transitions to a product hero shot of the WF-1000X M6 on a white background with the text “WF-1000X M6 WIRELESS NOISE CANCELLING EARBUDS”, The color of the WF-1000X M6 turns from white to black.

The video ends with the Sony animated logo.