Sony Group is involved in a variety of environmental conservation activities, one of them being using paper-based product packaging instead of relying only on plastics packaging.
Sony Original Blended Material is a durable paper material developed by Sony. It is suitable for a diverse range of packaging and has less of an impact on the environment than virgin plastics.
Harvested from annuals for lower environmental impact compared to plastics
While most paper products come from mature perennial trees, our blended packaging uses annuals like bamboo and sugarcane. Production from annuals generates less CO2, growing and pruning as needed, compared to the logging and life-cycle care for perennials.
1. Perennial 2. Annual 3. Sapling 4. Logging (turning into resources) 5. Old tree 6. Harvesting (discarding) pruning / logging for resources 7. CO2 absorption period
Sony’s products come in a variety of differently-shaped packages.
The same materials were used to make prototypes that could be changed into a variety of shapes by repeatedly adjusting the formula.
The use of tactile, high quality materials – created with the environment in mind – contributes both to our own sustainability goals and also, we believe, triggers greater environmental awareness in our users.
Words and text can be reproduced through embossing, without the use of ink.
The final product is uncoloured to retain an appealing organic look, in addition to offering safer handling and lower resource use.
Packages made of Blended Materials can be collected alongside other paper materials, without the need for additional sorting, making recycling into new paper easy.
The Present and Future of Packaging
Sony Group Corporation
The purpose of using this material is to 'communicate' to customers to make them more aware of the environment. We thought of telling them the ‘where’, the ‘what’, the ‘how’, and the ‘why’. In essence, for Sony, environmental awareness is not something that can be achieved simply by providing products. Environmental cycles occur depending on the actions of those who understand that concept. Based on this idea, we visited various environments, carefully selected raw materials, and combined them by making the most of their characteristics to create materials that are functionally optimised and converted them into ‘materials for communication’. We hope this packaging will help to communicate the message to people.