Slice of Living 2018
Occupying the space between harmony and emphasis
When designers are looking at ways to harmonise TVs with living spaces, a piece of art can be an inspiration. Artwork and sculptures manage to function as natural inhabitants of the space despite incorporating attention-capturing visual attributes. Blending the elements “harmony” and “emphasis,” two seemingly incongruous characteristics, art fills spaces with unique tones that resonate with comfort and luxury. The “Soft Minimalism” concept centres on uniting the discreet and the noticeable into the look of a TV as an actual object.
Easy to be around: an important quality for people and TVs
If TVs could find that balance, people would have more configurations to choose from — and that freedom would help weave TVs further into the fabric of everyday life. To make that kind of intimacy a reality, a TV design needs to have warmth. A person who’s too detached and restrained might be difficult to feel comfortable around. The same goes for TVs: while minimalist designs might be vital in helping people immerse themselves in their viewing experiences, there's a risk of making the designs feel a bit cold and inorganic if the minimalist agenda is pushed too hard.
That’s the basic premise behind the themes of “Soft Minimalism,” an approach that uses gentle detailing, engaging materials and textures, and warm hues, to take the chill off a minimalist configuration. The result? A TV that wows when it’s on, eliminating extraneous elements to maximise the power of the visual experience, while residing comfortably in its environment when it’s off, harmonising with the space like a piece of artwork. We live in an age where simplicity and comfort are more important than ever. Emerging from that context, the “Soft Minimalism” concept shapes a new embodiment of what a TV can be.
Minimalism styled with softness
The A9F, with its OLED display, represents a masterful fusion of the viewing and listening experience. And all this condensed into a single slate—the screen, with only a stand in the back to hold it up. The actuator and subwoofer are placed inside the stand. Its shape and materials are imbued with softness, with a rounded bezel and fabric-covered rear panel. These characteristics allow the A9F to exude an emphatic visual presence, while also blending into its surroundings.