With advances in picture technology and design, even small rooms get the big screen experience.
High resolution screens allow you to sit closer to the action, while thinner bezels maximise screen size without increasing overall TV size.
Only a big screen TV with supersized pictures can reproduce the excitement of a cinema or stadium. But as screen size increases, problems with blur and contrast can appear. Sony's unique Cognitive Processor XRTM corrects these issues to deliver stunning resolution, motion and likeness to true reality.
Sony's XR 4K Upscaling technology uses a unique database to convert any image to 4K with enhanced colour and contrast. The result? Resolution so detailed that you can even see the stitches on a soccer ball.
With Sony's XR Motion Clarity™, even the fastest, most action-packed scenes will appear sleek and fluid. Moving images are precisely and clearly controlled so that you don't miss a single moment of the action.
Normally, picture quality is reduced when watching from the side of a TV. When you watch a Sony TV, thanks to X-Wide Angle, you can enjoy good picture quality and colour, even from the sides, so you can enjoy your favourite content with more people.
On a big screen TV with side speakers further apart, the sound you hear can be far from where the action is happening. Sony's Cognitive Processor XRTM not only solves this issue, but also provides a surround sound experience, so you can feel like you're part of the crowd.
CHOOSE YOUR BRAVIA XR™ TV OF 65" AND ABOVE
Today’s 4K TVs with enhanced resolution keep pictures sharp and smooth, even when sitting close to the screen or watching larger screens. As a general rule, we recommend the height of the TV to be two-thirds of the distance between the TV and your viewing position.
With thinner bezels on our latest televisions, you can now choose a larger screen without increasing the overall size of your TV. Your viewing will also be more immersive as you’ll find yourself focusing on the action, not the frame around the screen.