Not just 4K, this is Sony 4K
With Sony televisions, everything you watch is sharpened and refined with the latest detail enhancement and noise reduction technology for amazingly realistic pictures.
Take every picture closer to 4K
Unique to Sony, 4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analysed and images sharpened and refined in real time.
A variety of noise reduction techniques are used by 4K X-Reality PRO to sharpen and refine images. See how scenes become clearer, smoother and more natural.
Bringing every pixel to life
With 4K X-Reality PRO, patterns in images are compared with patterns stored in a unique database to find the best hue, saturation and brightness for each pixel. We use the knowledge gained from developing and filming blockbuster movies and TV shows to deliver supremely lifelike detail in everything you watch.