Front view of X77L/X78AL 4K Ultra HD Smart TV (Google TV)
X77L/X78AL | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

X77L Series

NEW
X77L Series
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design

Thrilling entertainment.
4K HDR.

Our Smart TV delivers exciting content in 4K HDR. Even 2K pictures are upscaled to near 4K quality with sharp details and billions of real-world colours, reproduced by our 4K Processor X1™. Clear, natural sound  brings movies and music to life for a thrilling experience.

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Starting at (NZD inc. GST)
  • KD-50X77L

    126 cm (50")
    NEW
  • KD-55X77L

    139 cm (55")
    NEW
  • KD-65X77L

    164 cm (65")
    NEW
  • KD-75X77L

    189 cm (75")
    NEW


Recreating pictures.
Redefining clarity. 

Even your favourites in 2K and HD are upscaled close to 4K quality, thanks to 4K X-Reality™ PRO.

The vast, ornate interior of an old building with glass roof

Sound with great bass

X-Balanced Speaker™ was created to fit the TV’s slim design while powering movies and music with clear sound.

Close-up on a musician's hand, plucking the strings of a double bass

Entertainment you love.
With help from Google.

Google TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.

Living room with a wall-mounted BRAVIA TV displaying an array of entertainment apps and streaming services

Paired. Streamed. Shared. 

Effortlessly stream movies and music videos and share photos with your friends from your Apple devices on your BRAVIA™.01
Screen showing For All Mankind on Apple TV with a smartphone in front

Beautifully refined 

Designed with a narrow bezel to keep you focused on the picture. A refined look that blends harmoniously with contemporary decor.0
Close-up of the bezel of X77L/X78L Series BRAVIA TV

See what makes this TV special

DIMENSIONS

COMPONENTS

Eco message

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

ENVIRONMENTAL FEATURES IN THIS PRODUCT
  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed