Sony's Story

It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of passionate and committed group of employees started to build “Tokyo Tsushin Kenkyujo” (Totsuko), or “Tokyo Telecommunications Research Institute” to the billion dollar global conglomerate that it is today. The main objective of the company was to design and create innovative products which would benefit the people.
Today, Sony is one of the world’s leading entertainment organisations with major interests in consumer electronics, computing, cameras, film, music, video, gaming and telecommunications. But it all started over 60 years ago with a dream to enrich lives, and an electronic rice-cooker.
Believe that curiosity is the key to creativity. Believe that anything you can imagine, you can make real.