BRAVIA™ HD TVs (LED & LCD)

3D Technologies

Unsurpassed brightness - Wearing 3D glasses reduces image brightness and contrast; only Sony’s LED boost technology fully compensates for this. Sony 3D HDTVs increase the output of each LED to deliver a brilliant 3D picture, with excellent colour and contrast.

Natural viewing experience - Unlike other active shutter glasses, which block out all light, resulting in reduced TV brightness and distracting flicker from other light sources, Sony glasses only shutter the image from the TV itself, resulting in a viewing experience with minimal ambient light flicker, even in daylight.

Amazingly clear, incredibly real - Sony’s 3D BRAVIA models update and retain images on screen for less than 1/200th of a second using technologies like scanning LED backlighting and true 200Hz display. By significantly increasing the display refresh rate 3D BRAVIA models prevent ‘cross-talk’ between left and right video frames – the leading cause of blur from 3D viewing.

All your favourite shows in 3D - Using a special algorithm that converts normal 2D videos to 3D videos, you’re now able to enjoy a 3D experience from a wide variety of sources simply by pressing the ‘3D’ button on your remote.

Wider view, stronger signal - With a super wide viewing angle of 120 degrees, none of your friends and family has to miss the action thanks to the stronger infrared transmitter. This also delivers a reliable, stable signal to the active shutter glasses so your enjoyment is uninterrupted by ambient noise such as room lighting.