Home   ›   Consumer Products   ›   Interchangeable Lens Camera   ›   A-mount Camera

A-mount Camera

Alpha Flash hub

Expert Reviews
Alpha Portal

Explore the α DSLR range

Loading, please wait…
D-SLR Key Technologies

Latest technologies


A quantum leap forward in speed and precision

Introducing Translucent Mirror Technology, an exclusive new-generation Sony technology that offer the lightning-quick speed and precision you need to 'focus between the moments'. And they do it on a full-time basis, whether you're shooting high-resolution still photos or Full HD movies. Now, at last, the ultimate in interchangeable lens digital camera speed and performance can be yours.

Translucent mirror technology

Introducing Translucent Mirror Technology »

A quantum leap forward in speed and precision - Translucent mirror technology
Never miss a moment  with 10 fps
Quick AF Full HD movie shooting

Never miss a moment

With the revolutionary Translucent Mirror Technology, multiple camera sensors can simultaneously detect light, allowing the camera to achieve an unrivalled ultra high-speed shooting at 10 fps, and quick AF Full HD movie recording – ensuring you never miss a moment

Explore high speed continuous shooting »


Quick AF Full HD movie shooting

Translucent Mirror Technology doesn't just enable full-time phase-detection AF for photos — it gives you the same speed and precision for Full HD movie shooting, too.

Explore Quick AF Full HD movie shooting »



Advanced Quick AF Live View
Capture stunning panoramas in 3D


Advanced Quick AF Live View

Experience the freedom and convenience of live view shooting plus accurate, responsive autofocus that serious photographers demand. High-resolution, low-noise image can be displayed in the finder as well as on the LCD monitor. You’ll enjoy quicker, more precise autofocus to keep pace with the action. It’s never been easier to capture exhilarating images, whatever’s happening around you.

Explore Advanced Quick AF Live View » 


Capture stunning panoramas in 3D

Love taking wide angle photos? The Sony α camera go one step further – letting you take panoramic shots in 3D! Using Sony’s proprietary Sweep Panorama Mode, the cameras let you take stereoscopic 3D panorama photos with a simple sweep of the camera. When connected to a compatible 3D TV, you can view the images in a breathtaking 3D dimension.


Digital SLR camera by Sony in close-up

Find out how DSLR cameras by Sony help every photographer get more from their passion for great pictures. Learn more about image quality, performance and easy operation that come as standard with all our digital SLR cameras.

Digital SLR Camera by Sony in Close-up

DSLR image quality

Take a step closer to perfection. With Sony digital SLR cameras you’ll discover flawless images, bursting with vibrant colour and incredible detail.

Introducing image quality »


Amazing performance

Don’t miss a single moment. With Quick AF Live View and continuous shooting up to 10fps you’ll always catch the action as it happens.

Introducing performance »


So simple to use

Amazing images are within everyone’s reach with the latest generation of Sony DSLR cameras. Light, compact and beautifully styled, they’re refreshingly easy to use, too.

Introducing easy of use »

Copyright © 2014 Sony New Zealand. All rights reserved.