2013 Cyber-shot™ Digital Camera Range Overview Introducing the new Cyber-shot™ compact digital cameras including DSC-HX300, DSC-WX300 and more.
High Zoom Close in on every action
Capturing far away sights clearly is now made easier with Cyber-shot™ cameras powerful zoom feature. Built with Sony’s “By Pixel Super Resolution”, you can zoom in up to 30x Optical Zoom and 60x Clear Image Zoom when shooting at 18.2 megapixels, resulting in clear, crisp shots without decreasing pixel count.
High Speed Auto Focus with Image³ Imaging performance at its best
Combining Carl Zeiss & Sony G Lens, “Exmor R™” CMOS sensor and BIONZ™ Imaging Processor – Image³ technology gives you the High Speed Auto Focus you need to catch every fleeting moment.
Optical SteadyShot™ (Active Mode) Even or uneven grounds, capture remarkably clear shots
Optical SteadyShot™ with Active Mode brings out the adventurer in you. Its ability to reduce camera shake helps you capture blur-free images and footages. So go on, and take the roads less travelled.
Low-Light Shooting As bright as day
No matter the lighting conditions, this sophisticated “Exmor R ™” CMOS Sensor with Extra High Sensitivity technology delivers your images in perfect clarity, reducing noise level and maximising picture resolution.
Carl Zeiss or Sony G Lens™ Brilliant colour and clarity
With either the Carl Zeiss or Sony G Lens™ packed in your Cyber-shot™, you can enjoy impressive resolution quality, vivid colours and ultra-low noise distortions from wide angle to telephoto shots. Originally developed for Sony DSLR camera, the Sony G Lens™ is now built into selected Cyber-shot™ cameras, offering you outstanding shooting precision.
“Exmor R™” CMOS Sensor Beautiful images, anywhere, every time
Wherever you are at night, the “Exmor R™” CMOS Sensor in your Cyber-shot™ camera lets you capture images that are as clear as day without the use of flash.
BIONZ™ Processor Swift, fast shooting response
The BIONZ™ image processor never lets you miss any shooting opportunity. With its fast processing capability that enables stunning features such as Sweep Panorama, Handheld Twilight, Anti-motion Blur and the like, to capture multiple natural and vibrant images in any environment.
PlayMemories™ Memories are meant to be shared
What’s better than being able to share your happiest and greatest moments with family and friends on the big screen? Simply download the free PlayMemories™app to your PlayStation®3 and project a full-screen slideshow of your photos on the TV, which you can edit, organise and share your memories with great ease.