BRAVIA™ LCD TVs - NX700 Series

Using Edge LED backlight technology results in a much thinner and lighter BRAVIA when compared to conventional direct-type backlight system televisions.

Typically used for small to mid-sized computer monitors, Sony has adapted this new type of backlighting for LCD TVs. The result is a more efficient light transmission process and lower power consumption without any compromise to picture quality.

Powered by an image processor using an algorithm specially developed by Sony, Live Colour™ is able to reproduce incredibly vivid colours on screen. With four user-adjustable settings available, you can choose just how vivid you want your images to be. Whether it’s a brilliant blue sky or a bright red rose, everything stands out so much more with Live Colour™!

Enjoy convenient internet connections with Wi-Fi Integrated models. These features enable you to use the BRAVIA Internet TV & Widgets without any additional wires and lets you experience true freedom from cumbersome and messy cables.

With BRAVIA Internet Video, your television is now a true all-in-one entertainment centre that allows you to access your favourite video websites straight on your BRAVIA. Get quick access to YouTube, Style.com, BlipTV, Singing Fool, and many more sites that will keep you entertained for hours on end!

Stay in touch with the latest happenings from around the world without ever having to leave your couch! BRAVIA Internet Widgets are configurable and customisable add-ons that allow you to access the news, weather, and all sorts of information from the Internet directly from your BRAVIA television. Assign frequently used widgets to the Favourite list, or scroll through all available widgets with just the press of a button on your BRAVIA remote control.

Don’t miss a single thing with Full HD quality! From the smallest detail to the brightest colour, everything appears clearer and more lifelike for a truly immersive experience.

Plus, with so many HD source options – from HD broadcasting, Blu-ray Disc™ players, HD Handycam® camcorders, HD Cyber-shot digital cameras, to your PLAYSTATION®3 – it’s easier to enjoy quality images than ever before!

In LCD televisions, the main determining factor for picture quality is the processing engine. BRAVIA Engine 3™ is a high definition video processor which reproduces pictures with higher contrast, superior colours, and amazing clarity.

Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition).

BRAVIA televisions have an intelligent MPEG Noise Reduction (NR) feature that gets rid of both speck-like noise around subtitles and block noise that are usually found in fast-moving scenes. Effective for SD, HD, and even upconverted images, MPEG NR ensures a sharper and more beautiful result each and every time.

BRAVIA Sync lets you link all compatible devices together for a simple one-push startup/shutdown process. Additionally, you can also operate these devices using just the BRAVIA remote control. With BRAVIA Sync, it’s all about convenience because entertainment should never be hard work!