AUCKLAND, 16 January 2013 – Sony Mobile Communications ("Sony Mobile") today introduces its new flagship Android smartphone, Xperia Z. With a 5" Full HD 1080p Reality Display, Snapdragon™ S4 Pro quad-core processor, 13 megapixel fast-capture camera and 4G LTE, Xperia Z has all the specifications expected from a premium smartphone. On top of this, it brings the best of Sony's unique technology, content, design and connectivity to deliver rich user experiences. Xperia Z will launch in New Zealand in March 2013.
"With Xperia Z, we are bringing over half a century of innovation in TV, imaging, music, film and gaming to create a superphone experience that truly stands out," said Kuni Suzuki, President and CEO, at Sony Mobile Communications. "With great specifications, Sony's media applications, One-touch functions and outstanding battery life, Xperia Z is well positioned for leadership in the smartphone market. By putting smartphones at the heart of our strategy, Sony is enabling people to create, enjoy and share content and experiences like never before."
Intelligent Sony Technology
Xperia Z's razor sharp Reality Display, powered by Mobile BRAVIA® Engine 2, brings Sony's long-standing TV expertise to the smartphone and delivers an immersive viewing experience with super brightness and clarity. The smartphone shares capabilities with Sony digital cameras and features Exmor RS for mobile, the world's first image sensor with HDR (High Dynamic Range) video for smartphones. HDR technology gives clear images against strong backlight, so users can capture razor sharp pictures and videos whatever the conditions.
Xperia Z also includes Battery STAMINA Mode that can improve the standby time by four times or more* by automatically shutting down battery-draining apps whenever the screen is off and starting them up again when the screen is back on.
Discover, enjoy and share entertainment with Sony's media applications and One-touch functions
Sony media applications offer a consistent entertainment experience across a range of Sony devices. Pre-loaded on Xperia Z, the "WALKMAN", Album and Movies apps, enable discovery of on-line and off-line content through a single access point with new ways to enjoy and share that content. The "WALKMAN" application provides access to all your downloaded music, a library of 18 million songs to explore from Music Unlimited and Facebook social integration. The Album application enables easy access to Facebook friends' photos as well as browsing photos by location.**
One-touch functions enable consumers to easily share music, photos and videos from their smartphone to an array of NFC-enabled Sony devices, including speakers, headphones and now TVs. With the new BRAVIA TV, simply touch Xperia Z to the remote control of the TV to instantly enjoy your photos and videos on the big screen.
There will also be two additions to Sony's range of NFC-enabled headsets, the Stereo Bluetooth™ Headset SBH20 and the Wireless Headset DR-BTN200M. Touch Xperia Z to either headset and begin listening to tracks instantly.
Stand-out design and durability
Precision engineered with premium materials, Xperia Z introduces a unique OmniBalance design with subtly rounded edges and smooth reflective surfaces on all sides. Despite its slim 7.9mm body, Xperia Z is highly durable with tempered glass and anti-shatter film on the front and back, as well as the highest levels of dust and water resistance*** (IP55 and IP57) found in a premium smartphone.
Xperia Z will launch on Android 4.1 (Jelly Bean) and will be upgraded to 4.2 shortly after launch for the latest Android user experience.
Key features for Xperia Z
* Based on testing done with default settings, default accounts and applications for Skype™ and Twitter downloaded to the phone. The more applications installed, the bigger the effect of Battery STAMINA Mode.
**Sony Entertainment Network services are subject to availability by region, please see www.sonyentertainmentnetwork.com for more details.
*** In compliance with IP55 and IP57, Xperia Z is protected against the ingress of dust and is water resistant. Provided that all ports and covers are firmly closed, the phone is (i) protected against low pressure jets of water from all practicable directions in compliance with IP 55; and/or (ii) can be kept under 1 meter of freshwater for up to 30 minutes in compliance with IP 57.