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27 August 2010
New Cyber-shot digital cameras with Exmor R CMOS Sensor for beautiful, low-noise images
Slim, stylish WX5 and TX9 with Superior Auto mode, 1080i Full HD movie and 3D Sweep Panorama



• 12.2 megapixel Exmor R CMOS Sensor and new Superior Auto mode for superb images with DSLR-style low noise performance

• 1080i Full HD movie recording for playback on your HD TV

• World’s first compact still cameras with 3D Sweep Panorama

• Sweep Multi Angle for exciting 3D-style viewing effects

• Background defocus mode for stunning professional effects


Experience a new dimension of photo excitement with this spring’s colourful additions to the Cyber-shot family of digital cameras from Sony.

Beautifully slim, light and easy to use, the Cyber-shot WX5 and TX9 boast exciting new features for outstanding still picture quality compared with conventional compact cameras. Capable of shooting detail-packed Full HD (1920 x 1080, 50i) AVCHD movie clips, they’re also the first Cyber-shot cameras from Sony that can capture amazing 3D images to enjoy on any 3D-compatible TV.

Superior Auto mode: incredible low-noise images
The WX5 and TX9 are the first Cyber-shot cameras that can capture extremely low-noise images, evoking the expressive power of a digital SLR camera.

Powered by the 12.2 megapixel Exmor R CMOS Sensor, Superior Auto mode captures a high-speed burst of up to six frames when you press the shutter button. Camera settings are automatically optimised according to shooting conditions. The camera then combines information from each frame to create an exquisite, low-noise picture with wide dynamic range, as enjoyed by DSLR photo enthusiasts.

As an extra refinement, the new Background Defocus feature makes it easy to achieve pro-style images, similar to the results achieved with a DSLR camera and wide-aperture lens. The camera rapidly shoots two frames when the shutter button is pressed. Position information between the foreground and background is analysed automatically, creating a single picture with your subject in sharp focus and a beautifully blurred background. Finally, the new Soft Skin mode flatters portrait subjects even further, automatically removing small wrinkles and skin blemishes for effortlessly beautiful results.

First-ever 3D Cyber-shot cameras
For the first time ever, 3D Sweep Panorama lets you shoot incredible 3D still images without needing a bulky, complex double-lens camera system.

Just press the shutter button: the advanced Exmor R CMOS Sensor inside the Cyber-shot WX5 and TX9 captures a high-speed burst of frames as you sweep the camera from side to side. Information from up to 100 images is automatically combined to create a stereoscopic pair of frames. You can enjoy the incredible results by connecting the camera by HDMI to your 3D-compatible TV.

Cyber-shot offers even more exciting 3D still image possibilities.  Also new this year, Sweep Multi Angle shoots a high-speed burst of fifteen frames, creating a ‘3D-style’ image of your subject that can be viewed from different angles. After shooting, just tilt the Cyber-shot from side to side: sensors inside the camera detect your movements, scrolling through the sequence of multi-angle frames as you tilt and view the camera’s LCD screen. Multi-angle views can also be viewed simultaneously on an ordinary 2D television as you tilt the camera.

You can also enjoy breath-taking panoramic shots with the Cyber-shot TX9 while you’re snorkelling or diving. Add an optional marine housing and select Underwater Sweep Panorama mode that optimises white balance for clear, natural results with underwater subjects.

The DSCTX9 is available in New Zealand from September 2010 for $799.95 in grey and red. The DSCWX5 is also available from September 2010 for $629.95 in black, silver and violet.

   
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