A global leader in the memory card sector with advanced technology developed through the popular Memory Stick(TM), Sony Electronics New Zealand brings its special blend of quality, reliability and performance to the memory card market with the launch of five new SD/SDHC and three new microSD/microSDHC memory cards.

With Memory Stick(TM) and SxS memory card, Sony offers users various benefits which support and enhance features of host devices such as stable recording of high-definition video, ultra high-speed data-transfer and a high reliability. Aiming at providing its memory card products to a broader group of customers, Sony has decided to expand its product line with SD memory card. Sony’s hardware lines have also expanded, with new 2010 Cyber-shot and Handycam models featuring dual card slots, compatible with both Memory Stick and SD memory card formats.

The new cards offer performance and quality necessary to get the very best from hardware products, in particular, products which support high definition video recording and high resolution photo taking. The new memory cards are classified with Class 4 data transfer speed, which supports stable HD video recording and more than enough speed to cope with the advanced functions of compact digital cameras and high-end camera phones.

Sony's new SD/SDHC and microSD/SDHC memory cards offer customers added value in other ways too. For a start powerful File Rescue software, available as a simple, free download will ensure peace of mind for users. The software enables quick retrieval of photos, videos or music if they are damaged or deleted by mistake.

The x-Pict Story(TM), available as a free download; allows users to combine their choice of music with pictures to create outstanding slideshows. The easy to use software has a slideshow-sharing function ideal for uploading to video sharing services like YouTube(TM). Both File Rescue and x-Pict Story(TM) software are also available as free downloads for Memory Stick(TM) users. All memory cards are ultra-resistant to shock and can withstand temperature extremes from -25C to 85C.

“Sony recognises the growing demand for more versatile memory storage, especially as more products are now enabled with high-resolution and high-definition integrated visual and audio capabilities,” says Mr. Leonard Gildenhuys, RME Group Manager, Marketing Division, Sony New Zealand. “Combining the new range of memory cards with the existing line up of Memory Stick available, Sony is able to value add to our consumers with an expanded array of memory storage options which is now unparalleled in the market.”