Translucent Mirror Technology™ Everything is better with speed
Be assured that you'll always capture the perfect shot with speed and precision on your α35. Translucent Mirror Technology is a revolutionary Sony technology that allows the camera to focus and shoot at the same time. Unlike regular DSLR cameras, the mirror in the α35 doesn’t move, removing the time it usually takes to take a shot after focusing.
7 Frames Per Second
Tele-zoom for high-speed shooting
Get in on the action and capture up to 7 frames per second (fps) with Continuous AF in High-Speed Shooting mode on the α35. Tele-zoom also enables continued perfect focus while zoomed into a 1.4x* close-up, while exposure and other parameters are optimized for dynamic imagery.
*Image size is 8.4 mp in this mode, with aperture fixed at F3.5 or the maximum aperture of the lens in use, whichever is smaller.
Full HD Video Recording
Make movies like a professional
Unlike regular DSLRs, the α35 offers fast, accurate and continuous focus on moving subjects using Phase-Detection AF, to easily create professional-looking movies. A benefit of Sony's Translucent Mirror Technology, this allows tracking of subjects on the move without delay and greater clarity, in Full HD.
With Phase-Detection AF
With Contast-Detection AF
Quick AF Live View
Fast auto-focus at any view
Compose shots using the electronic viewfinder or LCD monitor for almost instantaneous auto-focus. With Live View mode, you can also shoot and see images simultaneously, conveniently capturing precious moments whichever view you choose.
Add personal style to your images
Have fun with Picture Effect on the α35 using the various filters and tools for creative expression. There are seven processing types and variations for a total of 11 easy-to-use settings that can be applied to images directly from your camera.
3D Sweep Panorama
Be in awe of amazing scenery
Vast imagery of panoramic scenes can be recreated in 3D with this feature on the α35. Sweeping across the landscape you want to capture, images of left and right eye views of the scene will be taken, and come to live when played back on a compatible 3D television.
15-point AF System
With 3 cross sensors, focusing speed and precision on both the vertical and horizontal axes is enhanced, improving the camera's ability to track fast-moving subjects.
Background Defocus Movie Recording
Highly sensitive for high-quality image capture in low light, the Exmor™ APS HD CMOS sensor is also large enough to create Background Defocus effects beyond what regular camcorders offer.
16.2 MP Exmor™ Sensor with BIONZ™ Processor
Excellent stills and movies are ensured with a sensor that offers both speed and noise performance, for stunning quality even when shooting at high speeds.
ISO 12800 for Low-Light
Natural tonal gradation and low noise images can still be enjoyed when shooting in low light, with user selectable ISO settings from ISO 100 to ISO 12800.
Capturing three frames rapidly and digitally combining them into one, Auto HDR achieves greater shadow and highlight detail than normal exposure on images.