Lenses

E-mount Full Frame format
Mid-telephoto prime
Great portability for everyday shooting

FE 85mm F1.8

SEL85F18

E-mount Full Frame format
Mid-telephoto prime
Great portability for everyday shooting

Select to compare

E 10-18mm F4 OSS

SEL1018

E-mount, APS-C format
Wide-angle zoom lens
Optical SteadyShot™ stabilisation

E 10-18mm F4 OSS

SEL1018

Vario-Tessar T* FE 16-35mm F4 ZA OSS

E-mount, APS-C format
Wide-angle zoom lens
Optical SteadyShot™ stabilisation

Select to compare

$1,499.95

(NZD inc. GST)

SEL1635Z

Vario-Tessar T* FE 16-35mm F4 ZA OSS

E-mount, Full Frame format
ZEISS wide-angle zoom lens
Constant F4 maximum aperture

SEL1635Z

E-mount, Full Frame format
ZEISS wide-angle zoom lens
Constant F4 maximum aperture

Select to compare

$2,099.95

(NZD inc. GST)

E PZ 16-50mm F3.5-5.6 OSS

SELP1650

E-mount, APS-C format
Standard zoom lens
Power zoom, great for video

E PZ 16-50mm F3.5-5.6 OSS

SELP1650

E-mount, APS-C format
Standard zoom lens
Power zoom, great for video

Select to compare

$649.95

(NZD inc. GST)

Vario-Tessar T* E 16-70mm F4 ZA OSS

SEL1670Z

E-mount, APS-C format
ZEISS standard zoom lens
Constant F4 maximum aperture

Vario-Tessar T* E 16-70mm F4 ZA OSS

SEL1670Z

E-mount, APS-C format
ZEISS standard zoom lens
Constant F4 maximum aperture

Select to compare

$1,799.95

(NZD inc. GST)

E 16mm F2.8

SEL16F28

E-mount, APS-C format
Wide-angle prime lens
Ultra-compact pancake lens

E 16mm F2.8

SEL16F28

E-mount, APS-C format
Wide-angle prime lens
Ultra-compact pancake lens

Select to compare

$499.95

(NZD inc. GST)

E 18-55mm F3.5-5.6 OSS

SEL1855

E-mount, APS-C format
Standard zoom lens
Optical SteadyShot™ stabilisation

E 18-55mm F3.5-5.6 OSS

SEL1855

E-mount, APS-C format
Standard zoom lens
Optical SteadyShot™ stabilisation

Select to compare

$549.95

(NZD inc. GST)

E PZ 18-105mm F4 G OSS

SELP18105G

E-mount, APS-C format
Sony G standard zoom lens
Power zoom, great for video

E PZ 18-105mm F4 G OSS

SELP18105G

E-mount, APS-C format
Sony G standard zoom lens
Power zoom, great for video

Select to compare

$999.95

(NZD inc. GST)

E PZ 18-110mm F4 G OSS

SELP18110G

E-mount Super 35mm/APS-C format
G Lens standard power zoom
High operability

E PZ 18-110mm F4 G OSS

SELP18110G

E-mount Super 35mm/APS-C format
G Lens standard power zoom
High operability

Select to compare

E 18-200mm F3.5-6.3 OSS

SEL18200

E-mount, APS-C format
High magnification zoom
Optical SteadyShot™ stabilisation

E 18-200mm F3.5-6.3 OSS

SEL18200

E-mount, APS-C format
High magnification zoom
Optical SteadyShot™ stabilisation

Select to compare

$1,499.95

(NZD inc. GST)

E 18–200mm F3.5–6.3 OSS LE

SEL18200LE

E-mount, APS-C format
High magnification zoom
Compact and lightweight

E 18–200mm F3.5–6.3 OSS LE

SEL18200LE

E-mount, APS-C format
High magnification zoom
Compact and lightweight

Select to compare

$1,399.95

(NZD inc. GST)

E PZ 18-200mm F3.5-6.3 OSS

SELP18200

E-mount, APS-C format
High magnification zoom
Power zoom, great for video

E PZ 18-200mm F3.5-6.3 OSS

SELP18200

E-mount, APS-C format
High magnification zoom
Power zoom, great for video

Select to compare

$2,099.95

(NZD inc. GST)

E 20mm F2.8

SEL20F28

E-mount, APS-C format
Wide-angle prime lens
Ultra-compact pancake lens

E 20mm F2.8

SEL20F28

E-mount, APS-C format
Wide-angle prime lens
Ultra-compact pancake lens

Select to compare

$599.95

(NZD inc. GST)

FE 24-240mm F3.5-6.3 OSS

SEL24240

E-mount Full Frame format
24mm wide end
10x zoom

FE 24-240mm F3.5-6.3 OSS

SEL24240

Vario-Tessar T* FE 24-70mm F4 ZA OSS

E-mount Full Frame format
24mm wide end
10x zoom

Select to compare

$1,799.95

(NZD inc. GST)

FE 24-70mm F2.8 GM

SEL2470GM

E-mount Full Frame format
G Master Standard zoom
Unprecedented resolution and detail

FE 24-70mm F2.8 GM

SEL2470GM

E-mount Full Frame format
G Master Standard zoom
Unprecedented resolution and detail

Select to compare

$3,999.95

(NZD inc. GST)

SEL2470Z

Vario-Tessar T* FE 24-70mm F4 ZA OSS

E-mount, Full Frame format
ZEISS standard zoom lens
Constant F4 maximum aperture

SEL2470Z

E-mount, Full Frame format
ZEISS standard zoom lens
Constant F4 maximum aperture

Select to compare

$1,899.95

(NZD inc. GST)

Sonnar T* E 24mm F1.8 ZA

SEL24F18Z

E-mount, APS-C format
ZEISS wide-angle prime lens
Accurate reproduction of blacks with details

Sonnar T* E 24mm F1.8 ZA

SEL24F18Z

E-mount, APS-C format
ZEISS wide-angle prime lens
Accurate reproduction of blacks with details

Select to compare

$1,799.95

(NZD inc. GST)

FE 28-70mm F3.5-5.6 OSS

SEL2870

E-mount, Full Frame format
Standard zoom lens
Optical SteadyShot™ stabilisation

FE 28-70mm F3.5-5.6 OSS

SEL2870

E-mount, Full Frame format
Standard zoom lens
Optical SteadyShot™ stabilisation

Select to compare

$799.95

(NZD inc. GST)

FE 28mm F2

SEL28F20

E-mount Full Frame format
A convenient wide angle prime
Dedicated optional converters available

FE 28mm F2

SEL28F20

E-mount Full Frame format
A convenient wide angle prime
Dedicated optional converters available

Select to compare

$799.95

(NZD inc. GST)

FE PZ 28-135mm F4 G OSS

SELP28135G

E-mount, Full Frame format
Sony G standard zoom lens
Designed for professional movie shooting

FE PZ 28-135mm F4 G OSS

SELP28135G

E-mount, Full Frame format
Sony G standard zoom lens
Designed for professional movie shooting

Select to compare

$3,999.95

(NZD inc. GST)

E 30mm F3.5 Macro

SEL30M35

E-mount, APS-C format
Macro lens
1:1 magnification ratio, 9.5cm min. focus

E 30mm F3.5 Macro

SEL30M35

E-mount, APS-C format
Macro lens
1:1 magnification ratio, 9.5cm min. focus

Select to compare

$549.95

(NZD inc. GST)

Distagon T* FE 35mm F1.4 ZA

SEL35F14Z

E-mount Full Frame format
F1.4 maximum aperture
Superior resolution form image center to edges

Distagon T* FE 35mm F1.4 ZA

SEL35F14Z

E-mount Full Frame format
F1.4 maximum aperture
Superior resolution form image center to edges

Select to compare

$2,999.95

(NZD inc. GST)

E 35mm F1.8 OSS

SEL35F18

E-mount, APS-C format
Standard prime lens
Remarkably compact and portable

E 35mm F1.8 OSS

SEL35F18

E-mount, APS-C format
Standard prime lens
Remarkably compact and portable

Select to compare

$799.95

(NZD inc. GST)

Sonnar T* FE 35mm F2.8 ZA

SEL35F28Z

E-mount, Full Frame format
ZEISS standard prime lens
Remarkably compact and portable

Sonnar T* FE 35mm F2.8 ZA

SEL35F28Z

E-mount, Full Frame format
ZEISS standard prime lens
Remarkably compact and portable

Select to compare

$1,299.95

(NZD inc. GST)

Planar T* FE 50mm F1.4 ZA

SEL50F14Z

ZEISS F1.4 standard prime
ZEISS T* Coating reduces flare and ghosting
11-blade circular aperture for smooth bokeh

Planar T* FE 50mm F1.4 ZA

SEL50F14Z

ZEISS F1.4 standard prime
ZEISS T* Coating reduces flare and ghosting
11-blade circular aperture for smooth bokeh

Select to compare

$2,799.95

(NZD inc. GST)

E 50mm F1.8 OSS

SEL50F18

(44)

E-mount, APS-C format
Standard prime lens
Fast F1.8 aperture with creamy bokeh

E 50mm F1.8 OSS

SEL50F18

(44)

E-mount, APS-C format
Standard prime lens
Fast F1.8 aperture with creamy bokeh

Select to compare

$549.95

(NZD inc. GST)

FE 50mm F1.8

SEL50F18F

Compact, lightweight, easy to carry
F1.8 maximum aperture for low-light shots
7-blade circular aperture for beautiful defocus effects

FE 50mm F1.8

SEL50F18F

Compact, lightweight, easy to carry
F1.8 maximum aperture for low-light shots
7-blade circular aperture for beautiful defocus effects

Select to compare

$549.95

(NZD inc. GST)

FE 50mm F2.8 Macro

SEL50M28

New

E-mount Full Frame format
Standard 1:1 macro lens
Compact and light weight design

FE 50mm F2.8 Macro

SEL50M28

E-mount Full Frame format
Standard 1:1 macro lens
Compact and light weight design

Select to compare

E 55-210mm F4.5-6.3 OSS

SEL55210

E-mount, APS-C format
Telephoto zoom lens
Optical SteadyShot™ stabilisation

E 55-210mm F4.5-6.3 OSS

SEL55210

E-mount, APS-C format
Telephoto zoom lens
Optical SteadyShot™ stabilisation

Select to compare

$649.95

(NZD inc. GST)

Sonnar T* FE 55mm F1.8 ZA

SEL55F18Z

(55)

E-mount, Full Frame format
ZEISS standard prime lens
9-blade circular aperture

Sonnar T* FE 55mm F1.8 ZA

SEL55F18Z

(55)

E-mount, Full Frame format
ZEISS standard prime lens
9-blade circular aperture

Select to compare

$1,699.95

(NZD inc. GST)

FE 70-200mm F4 G OSS

SEL70200G

E-mount, Full Frame format
Sony G telephoto zoom lens
Constant F4 maximum aperture

FE 70-200mm F4 G OSS

SEL70200G

E-mount, Full Frame format
Sony G telephoto zoom lens
Constant F4 maximum aperture

Select to compare

$2,299.95

(NZD inc. GST)

FE 70-200mm F2.8 GM OSS

SEL70200GM

E-mount Full Frame format
G Master Telephoto zoom
Constant F2.8 maximum aperture

FE 70-200mm F2.8 GM OSS

SEL70200GM

E-mount Full Frame format
G Master Telephoto zoom
Constant F2.8 maximum aperture

Select to compare

$4,449.95

(NZD inc. GST)

FE 70-300mm F4.5-5.6 G OSS

SEL70300G

E-mount Full Frame format
Sony G telephoto zoom
Optical SteadyShot™ stabilisation

FE 70-300mm F4.5-5.6 G OSS

SEL70300G

E-mount Full Frame format
Sony G telephoto zoom
Optical SteadyShot™ stabilisation

Select to compare

$2,499.95

(NZD inc. GST)

FE 85mm F1.4 GM

SEL85F14GM

Award Winner

E-mount Full Frame format
G Master Mid-range telephoto prime
Extraordinary detail and bokeh in one lens

FE 85mm F1.4 GM

SEL85F14GM

E-mount Full Frame format
G Master Mid-range telephoto prime
Extraordinary detail and bokeh in one lens

Select to compare

$3,299.95

(NZD inc. GST)

FE 90mm F2.8 Macro G OSS

SEL90M28G

E-mount Full Frame format
Sony G mid-telephoto macro lens
High resolution plus gorgeous bokeh

FE 90mm F2.8 Macro G OSS

SEL90M28G

E-mount Full Frame format
Sony G mid-telephoto macro lens
High resolution plus gorgeous bokeh

Select to compare

$1,799.95

(NZD inc. GST)

1.4x Teleconverter Lens

SEL14TC

1.4x magnification Lens
E-mount
Manual focus

1.4x Teleconverter Lens

SEL14TC

1.4x magnification Lens
E-mount
Manual focus

Select to compare

2x Teleconverter Lens

SEL20TC

2x magnification Lens
E-mount
Manual focus

2x Teleconverter Lens

SEL20TC

2x magnification Lens
E-mount
Manual focus

Select to compare

VCL-ECF2

Designed for use with SEL16F28 and SEL20F28
Curvilinear view with high quality optics
Easy-to-attach bayonet mechanism with lock

VCL-ECF2

Designed for use with SEL16F28 and SEL20F28
Curvilinear view with high quality optics
Easy-to-attach bayonet mechanism with lock

Select to compare

$299.95

(NZD inc. GST)

VCL-ECU2

Designed for use with SEL16F28 and SEL20F28
Ultra wide view with high quality optics
Easy-to-attach bayonet mechanism with lock

VCL-ECU2

Designed for use with SEL16F28 and SEL20F28
Ultra wide view with high quality optics
Easy-to-attach bayonet mechanism with lock

Select to compare

$269.95

(NZD inc. GST)

SEL057FEC

E-mount Full Frame format
Designed for SEL28F20
Built-in quick lock mechanism

SEL057FEC

E-mount Full Frame format
Designed for SEL28F20
Built-in quick lock mechanism

Select to compare

$549.95

(NZD inc. GST)

SEL075UWC

E-mount Full Frame format
Designed for SEL28F20
Built-in quick lock mechanism

SEL075UWC

E-mount Full Frame format
Designed for SEL28F20
Built-in quick lock mechanism

Select to compare

$499.95

(NZD inc. GST)

DT 16–50mm F2.8 SSM

SAL1650

A-mount, APS-C format
Standard zoom lens
Constant F2.8 max. aperture

DT 16–50mm F2.8 SSM

SAL1650

A-mount, APS-C format
Standard zoom lens
Constant F2.8 max. aperture

Select to compare

$1,399.95

(NZD inc. GST)

16mm F2.8 Fisheye

SAL16F28

A-mount, Full Frame format
Fisheye lens
Unique view with non-rectilinear perspective

16mm F2.8 Fisheye

SAL16F28

Vario-Sonnar T* 16-35mm F2.8 ZA SSM II

A-mount, Full Frame format
Fisheye lens
Unique view with non-rectilinear perspective

Select to compare

$1,599.95

(NZD inc. GST)

SAL1635Z2

A-mount Full Frame format
ZEISS wide-angle zoom lens
Wide-angle zoom for dynmic perspectives

Vario-Sonnar T* 16-35mm F2.8 ZA SSM II

SAL1635Z2

A-mount Full Frame format
ZEISS wide-angle zoom lens
Wide-angle zoom for dynmic perspectives

Select to compare

$3,799.95

(NZD inc. GST)

Vario-Sonnar T* DT 16-80mm F3.5-4.5 ZA

SAL1680Z

A-mount, APS-C format
ZEISS standard zoom lens
Versatile 5x zoom with ZEISS quality

Vario-Sonnar T* DT 16-80mm F3.5-4.5 ZA

SAL1680Z

A-mount, APS-C format
ZEISS standard zoom lens
Versatile 5x zoom with ZEISS quality

Select to compare

$1,499.95

(NZD inc. GST)

DT 18–55mm F3.5–5.6 SAM II

SAL18552

A-mount, APS-C format
Standard zoom lens
Lightweight, compact, and user friendly

DT 18–55mm F3.5–5.6 SAM II

SAL18552

A-mount, APS-C format
Standard zoom lens
Lightweight, compact, and user friendly

Select to compare

$399.95

(NZD inc. GST)

DT 18–135mm F3.5–5.6 SAM

SAL18135

A-mount, APS-C format
Telephoto zoom lens
Compact, versatile travel lens

DT 18–135mm F3.5–5.6 SAM

SAL18135

A-mount, APS-C format
Telephoto zoom lens
Compact, versatile travel lens

Select to compare

$899.95

(NZD inc. GST)

DT 18–250mm F3.5–6.3

SAL18250

A-mount, APS-C format
Telephoto zoom lens
Small, compact 14x zoom

DT 18–250mm F3.5–6.3

SAL18250

A-mount, APS-C format
Telephoto zoom lens
Small, compact 14x zoom

Select to compare

$1,099.95

(NZD inc. GST)

20mm F2.8

SAL20F28

A-mount, Full Frame format
Wide-angle prime lens
Bright F2.8 max. aperture

20mm F2.8

SAL20F28

A-mount, Full Frame format
Wide-angle prime lens
Bright F2.8 max. aperture

Select to compare

$1,299.95

(NZD inc. GST)

Distagon T* 24mm F2 ZA SSM

SAL24F20Z

A-mount, Full Frame format
ZEISS wide-angle prime lens
19cm min. focus distance

Distagon T* 24mm F2 ZA SSM

SAL24F20Z

A-mount, Full Frame format
ZEISS wide-angle prime lens
19cm min. focus distance

Select to compare

$2,499.95

(NZD inc. GST)

28–75mm F2.8 SAM

SAL2875

A-mount, Full Frame format
Standard zoom lens
Constant F2.8 max. aperture

28–75mm F2.8 SAM

SAL2875

A-mount, Full Frame format
Standard zoom lens
Constant F2.8 max. aperture

Select to compare

$1,599.95

(NZD inc. GST)

DT 30mm F2.8 Macro SAM

SAL30M28

A-mount, APS-C format
Macro lens
1:1 magnification ratio

DT 30mm F2.8 Macro SAM

SAL30M28

A-mount, APS-C format
Macro lens
1:1 magnification ratio

Select to compare

$399.95

(NZD inc. GST)

35mm F1.4 G

SAL35F14G

A-mount, Full Frame format
Sony G wide-angle prime lens
Bright F1.4 max. aperture with smooth bokeh

35mm F1.4 G

SAL35F14G

A-mount, Full Frame format
Sony G wide-angle prime lens
Bright F1.4 max. aperture with smooth bokeh

Select to compare

$2,999.95

(NZD inc. GST)

DT 35mm F1.8 SAM

SAL35F18

A-mount, APS-C format
Standard prime lens
Bright, compact and versatile

DT 35mm F1.8 SAM

SAL35F18

A-mount, APS-C format
Standard prime lens
Bright, compact and versatile

Select to compare

$429.95

(NZD inc. GST)

Planar T* 50mm F1.4 ZA SSM

SAL50F14Z

A-mount, Full Frame format
ZEISS standard prime lens
Accurate reproduction of blacks with details

Planar T* 50mm F1.4 ZA SSM

SAL50F14Z

A-mount, Full Frame format
ZEISS standard prime lens
Accurate reproduction of blacks with details

Select to compare

$2,599.95

(NZD inc. GST)

50mm F1.4

SAL50F14

A-mount, Full Frame format
Standard prime lens
Affordable F1.4 lens

50mm F1.4

SAL50F14

A-mount, Full Frame format
Standard prime lens
Affordable F1.4 lens

Select to compare

$749.95

(NZD inc. GST)

DT 50mm F1.8 SAM

SAL50F18

A-mount, APS-C format
Standard prime lens
Bright, fast F1.8 aperture with smooth bokeh

DT 50mm F1.8 SAM

SAL50F18

A-mount, APS-C format
Standard prime lens
Bright, fast F1.8 aperture with smooth bokeh

Select to compare

$279.95

(NZD inc. GST)

50mm F2.8 Macro

SAL50M28

A-mount, Full Frame format
Macro lens
1:1 magnification ratio

50mm F2.8 Macro

SAL50M28

A-mount, Full Frame format
Macro lens
1:1 magnification ratio

Select to compare

$999.95

(NZD inc. GST)

DT 55-200mm F4-5.6 SAM II

SAL55200-2

A-mount, APS-C format
Telephoto zoom lens
Lightweight, compact design

DT 55-200mm F4-5.6 SAM II

SAL55200-2

A-mount, APS-C format
Telephoto zoom lens
Lightweight, compact design

Select to compare

$449.95

(NZD inc. GST)

DT 55–300mm F4.5–5.6 SAM

SAL55300

A-mount, APS-C format
Telephoto zoom lens
Smooth Autofocus Motor

DT 55–300mm F4.5–5.6 SAM

SAL55300

A-mount, APS-C format
Telephoto zoom lens
Smooth Autofocus Motor

Select to compare

$649.95

(NZD inc. GST)

85mm F2.8 SAM

SAL85F28

A-mount, Full Frame format
Telephoto prime lens
Affordable large-aperture lens

85mm F2.8 SAM

SAL85F28

A-mount, Full Frame format
Telephoto prime lens
Affordable large-aperture lens

Select to compare

$479.95

(NZD inc. GST)

100mm F2.8 Macro

SAL100M28

A-mount, Full Frame format
Macro lens
1:1 magnification ratio

100mm F2.8 Macro

SAL100M28

A-mount, Full Frame format
Macro lens
1:1 magnification ratio

Select to compare

$1,499.95

(NZD inc. GST)

70–400mm F4–5.6 G SSM II

SAL70400G2

A-mount, Full Frame format
Sony G telephoto zoom lens
Exceptional image quality and fast AF

70–400mm F4–5.6 G SSM II

SAL70400G2

A-mount, Full Frame format
Sony G telephoto zoom lens
Exceptional image quality and fast AF

Select to compare

$3,499.95

(NZD inc. GST)

70-200mm F2.8 G SSM II

SAL70200G2

A-mount, Full Frame format
Sony G telephoto zoom lens
Extraordinary rendering and bokeh

70-200mm F2.8 G SSM II

SAL70200G2

Vario-Sonnar T* 16–35mm F2.8 ZA SSM

A-mount, Full Frame format
Sony G telephoto zoom lens
Extraordinary rendering and bokeh

Select to compare

$4,499.95

(NZD inc. GST)

300mm F2.8 G SSM II

SAL300F28G2

A-mount, Full Frame format
Sony G telephoto prime lens
4x faster AF tracking

300mm F2.8 G SSM II

SAL300F28G2

A-mount, Full Frame format
Sony G telephoto prime lens
4x faster AF tracking

Select to compare

$14,499.95

(NZD inc. GST)

500mm F4 G SSM

SAL500F40G

A-mount, Full Frame format
Sony G telephoto prime lens
Flagship super telephoto lens

500mm F4 G SSM

SAL500F40G

A-mount, Full Frame format
Sony G telephoto prime lens
Flagship super telephoto lens

Select to compare

$22,999.95

(NZD inc. GST)

SAL1635Z

Vario-Sonnar T* 16–35mm F2.8 ZA SSM

A-mount, Full Frame format
ZEISS wide-angle zoom lens
Wide-angle zoom for dynamic perspectives

SAL1635Z

A-mount, Full Frame format
ZEISS wide-angle zoom lens
Wide-angle zoom for dynamic perspectives

Select to compare

$3,799.95

(NZD inc. GST)

Vario-Sonnar T* 24-70mm F2.8 ZA SSM

SAL2470Z

A-mount, Full Frame format
ZEISS standard zoom lens
Bright F2.8 constant max. aperture

Vario-Sonnar T* 24-70mm F2.8 ZA SSM

SAL2470Z

A-mount, Full Frame format
ZEISS standard zoom lens
Bright F2.8 constant max. aperture

Select to compare

$3,499.95

(NZD inc. GST)

70–300mm F4.5–5.6 G SSM

SAL70300G

A-mount, Full Frame format
Sony G telephoto zoom lens
High contrast and crisp resolution

70–300mm F4.5–5.6 G SSM

SAL70300G