Sony recognizes the importance of preserving the natural environment that sustains life on earth for future generations and helps humanity to attain the dream of a healthy and happy life.

Sony is committed to achieving this goal by seeking to combine ongoing innovation in environmental technology with environmentally sound business practices.

Sony aims for greater eco-efficiency in its business activities through maximizing the efficiency of nonrenewable energy and resource use and providing products and services with greater added value.

Efforts will focus on reducing harmful effects on the environment by ensuring compliance with all applicable environmental regulations and reducing the environmental impact of energy and resource use on a continuing basis.

Steps will also be taken to find solutions to complex environmental issues through closer cooperation and enhanced information sharing with the broad spectrum of Sony stakeholders.

Approaches to Environmental issues


Sony recognizes how closely linked its business activities are to environmental issues, on the global as well as regional levels and is committed to applying the following strategic approaches to key environmental issues such as Global Warming, management of chemical substances, natural resources and the natural environment.

Approach to business activities


Sony is committed to a program of continuous improvement of global environmental management systemsthroughout the entire business cycle. The cycle begins with the initial planning for new business activities and continues through the product and service development, marketing, product use, after-sales services, disposal and recycling phases.

Sony complements the commitments expressed in the Sony Environmental Vision with a program of specific targets and objectives for achieving the various environmental goals. Read more about the Sony's Environmental Vision on the Sony Global website

Sony has its own environmental policy and activities which follow on from Sony's wider Global Environmental Policy, as well as adapting to relevant regional policies and regulations where appropriate to the nature of its business.

Sony senior managers are actively committed to see that the company has an environmental policy that is well defined, well communicated to staff, and continues to improve company activities in a manner that will impact positively on the environment. The policy is actively maintained in-house and is communicated internally within the company with regular updates. The current Sony New Zealand Environmental policy runs as follows:

Policy:

1. Sony NZ shall define environmental aspects and its significance, in all of its business activities.
2. Sony NZ will pursue continuous improvements in all areas of operations, including resource and energy conservation, recycling, and the reduction of waste and pollution.
3. Sony NZ will comply with, and observe all applicable environmental legislation, including the Resource Consent Act, Regional Plan, local District Plan and local environmental by laws.
4. Through environmental audits and management reviews, Sony NZ will continually endeavour to upgrade its environmental management capabilities.
5. Through education and internal communications, Sony NZ will endeavour to raise the level of environmental awareness to its employees and company representatives.
6. Sony NZ will encourage and communicate to its business partners to be more environmentally aware.
7. This Policy will be made available to all staff within the company through internal communications, and to contractors via the standard contractor documentation, and to the Public through the Sony NZ Website.

Recycling in New Zealand
In September 2011, the New Zealand Government announced the first step in a new nationwide programme to encourage the recycling and safe disposal of unwanted televisions. The Ministry for the Environment have provided funding to the RCN Group and the Community Recycling Network to establish a network of 35 permanent e-waste depots to recycle consumer electronics products. For more information please visit the RCN e-Cycle website here http://www.e-cycle.co.nz or phone 0800 ECYCLE.