Sony has signed an eight-year agreement with FIFA giving it worldwide marketing and promotional tie-ins for events between January 1, 2007 and December 31, 2014 including the flagship FIFA World Cup™ events in 2010 and 2014.

As a football fan, I couldn’t be more excited about the Sony-FIFA Partnership Agreement. Not only does it give us the opportunity to globally associate Sony intimately with the emotional excitement of football and the prestigious FIFA World Cup™ competition but also touching billions of people around the world virtually everyday for the next eight years with the Sony message.

Being a member of the Sony Group, I see this partnership as an unparalleled marketing opportunity to reach out to and unite our great company with other football fans everywhere. Together we can inspire the millions who actively participate in the sport and the billions more who watch it regularly – this is the Sony Dream we share as members of the Sony Group.

With the emerging “digital generation” who are turning to football as their favored participant sport, it gives us a chance to reconnect with the consumers of tomorrow, while reconsolidating our prospects for further global growth.
I am confident that with all the key sectors of the Sony Group – electronics, games, movies, and music involved in this partnership, we can create new experiences for all of you.

Howard Stringer
Chairman and CEO
Sony Corporation